Mining
EXTRACTED DIRECTLY FROM OUR LICENSED MINES IN THE KAFUBU BELT
Cutting
PRECISION FACETING IN OUR LUSAKA WORKSHOPS.
Design
ARTISTIC VISION BROUGHT TO LIFE BY MASTER JEWELLERS.
Manufacturing
HANDCRAFTED SETTINGS FOR EACH UNIQUE GEM.
Retail
DIRECT TO YOUR DOORSTEP, WORLDWIDE.
From Mine to You.
Mining
Extraction
We hold eight Zambian mineral licences, six in the Kafubu Emerald Belt. Our licence E1 runs under a joint venture; its best stones will come to our Lusaka cutting house.
Cutting and Polishing
Precision Faceting
Cut and polished in-house, in Lusaka, by our own team. Our stones come from the Zambian market and three decades of inventory; as E1 begins production, more will come from our own licence.
Jewellery design and manufacture
Artistic Vision
In-house, in Lusaka. Rashmi leads the design team. Pieces are designed, cast, set, and finished by JOA craftspeople.
Retail in Zambia and International
Handcrafted Settings
We sell direct to our customers, in Zambia and worldwide: from our Lusaka flagship, three duty-free airport outlets, and our US company, Jewel of Africa LLC.
Direct-to-customer only
Direct to You
No department stores, no wholesale, no third-party counters. From rough stone to finished piece, the relationship with every customer stays with us, by choice.
Meet The Founders
Mr. Rajnish Sharma
Co-Founder & Managing Director
Ms. Rashmi Sharma
CEO & Co-Founder
Dr. K.B. Sharma
Founder
Since 1992, Jewel of Africa has stood as a testament to vision and heritage. Founded by Dr. K. B. Sharma to showcase Zambia's exceptional gemstones through refined craftsmanship, the House has grown from Lusaka into a name recognized beyond borders and run today by his children, Raj and Rashmi Sharma, with Dr. Sharma actively engaged as Chairman.
Emeralds Uncompromised.
Iron Rich
Higher iron content in Zambian emeralds results in a deeper, more saturated green color that rivals any other source.
Crystal Clarity
Superior crystal structure allows for fewer inclusions, creating gems of exceptional transparency and brilliance.
Ethical Origin
Sourced directly from the mines, the world's single largest producing emerald mine, ensuring complete traceability.
Digital Miner
This piece comes with a digital Bitcoin miner as a gift, generating daily Bitcoin rewards for its owner.
Zambian Origin Gemstones
Best Sellers
EXPLORE ALL PRODUCTS ›
BESPOKE JEWELLERY
Making your desires Come true.
True bespoke jewellery means complete control from geological selection to final setting. Entirely original works built around stones selected at the mine before they are cut.
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Direct Source Selection
Access to rough emeralds from the mine allows selection at origin before cutting.
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Master Craftsman Collaboration
Three decades of lapidary expertise applied to your design specifications.
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Complete Documentation
Full provenance records from extraction coordinates to final certification.
Ethically
Sourced
Handmade
in Zambia
Bespoke
Design
Engraving
Polishing
Worldwide
Shipping
COMMUNITY
Sustained Commitment Institutional Impact
JOA — the operating company — has a multi-decade record of community contributions: support for a local football team in Kanyama, Lusaka; support for local schools, including small infrastructure improvements; numerous community initiatives over several decades, responding to local needs as they arise.
School Support
JOA & Anaisha Partnership
With Anaisha, we funded meals and donated football jerseys to The Other Side Foundation School for orphans and vulnerable children.
JOA & UTH partnership
June 2026
Partnering with the Neurological Association of Zambia, we provided University Teaching Hospital's Stroke Unit with patient-care equipment.
UNHCR Collaboration
UNHCR Collaboration
Provision of artisanal-related apprenticeship training and employment opportunities to refugee youth through partnership with the UN Refugee Agency.
Focus on Women Empowerment
Skill Building Initiative
Jewel of Africa donated rough amethysts to FREE, helping women in Ng'ombe Compound craft jewellery, build silversmithing skills and earn a steady income.
